Digital and Social Media Marketing

Well, it’s not really a bad idea to strengthen your brand awareness by updating the signage and the window display of your shop front. However, since these days (almost) everyone is hooked on their smartphones, a better idea is to build a strong presence on social media to promote your business and enhance effective audience engagement.

More and more shoppers are moving online every day, not just for networking or entertainment, but to buy things through their digital devices. Thus, improving your social media marketing know-how is essential, as the engagement of the digital community requires a contemporary marketing plan.

25 minutes

This introductory session will take you approximately 20 minutes to get through, that is, if you just follow the explanations including watching the interview online-seminar.

40 minutes

With additional reading this session should take you in total about 70 minutes to complete.

60 minutes

With additional reading and a review of the academic articles, journal articles or advanced concepts should take you, more like, 4 hours to complete.

The learning elements of this session are the following:

  • Formulating the necessary tools for Targeting and Positioning within an online context
  • Identifying strengths, audiences and indicators of the different types of social media platforms
social media, social, marketing
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