Digital and Social Media Marketing

Well, it’s not really a bad idea to strengthen your brand awareness by updating the signage and the window display of your shop front. However, since these days (almost) everyone is hooked on their smartphones, a better idea is to build a strong presence on social media to promote your business and enhance effective audience engagement.

More and more shoppers are moving online every day, not just for networking or entertainment, but to buy things through their digital devices. Thus, improving your social media marketing know-how is essential, as the engagement of the digital community requires a contemporary marketing plan.

25 minutes

This lesson will take you approximately 25 minutes to work through, that is, if you just follow the explanations.

40 minutes

With additional reading this lesson should take you in total about 40 minutes to complete.

60 minutes

With additional reading and a review of the academic articles, journal articles or advanced concepts should take you closer to 1 hour to complete.

The learning elements of this session are the following:

  • Formulating the necessary tools for targeting and positioning within an online context.
  • Identifying strengths, audiences and indicators of the different types of social media platforms.
social media, social, marketing
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