Well, it’s not really a bad idea to strengthen your brand awareness by updating the signage and the window display of your shop front. However, since these days (almost) everyone is hooked on their smartphones, a better idea is to build a strong presence on social media to promote your business and enhance effective audience engagement.
More and more shoppers are moving online every day, not just for networking or entertainment, but to buy things through their digital devices. Thus, improving your social media marketing know-how is essential, as the engagement of the digital community requires a contemporary marketing plan.
The learning elements of this session are the following: