Introduction
The Marketing and Social Media module consists of four lessons, including this one.
40 minutes
The lesson The Marketing Mix will take you approximately 40 minutes to complete, if you only follow the explanations. The case assignments will take more time and force you to expand your wings to put the theory into practice to internalise it.
35 minutes
The lesson Marketing in a Social Context will take you approximately 35 minutes to complete if you only follow the explanations.
25 minutes
The lesson Digital and Social Media Marketing will take you approximately 25 minutes to complete, that is, if you just follow the explanations.
There are three main directed learning elements to the module that are associated with this introductory lesson:
- Identifying consumer needs and wants
- Exploring consumer behaviour across buying contexts
- Understanding the consumer decision-making process
