Introduction

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The Marketing and Social Media module consists of four lessons, including this one.

25 minutes

This introductory lesson will take you approximately 25 minutes to work through, that is, if you just follow the explanations.

40 minutes

With additional reading this lesson should take you in total about 40 minutes to complete.

60 minutes

With additional reading and a review of the academic articles, journal articles or advanced concepts should take you closer to 1 hour to complete.

There are three main directed learning elements to the module that are associated with this introductory lesson:

  • Identifying consumer needs and wants
  • Exploring consumer behaviour across buying contexts
  • Understanding the consumer decision-making process
social media, social, marketing
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