Introduction

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The Marketing and Social Media module consists of four sessions, including this one.

25 minutes

This introductory session will take you approximately 25 minutes to get through, that is, if you just follow the explanations.

40 minutes

With additional reading this session should take you in total about 40 minutes to complete.

60 minutes

With additional reading and a review of the academic articles, journal articles or advanced concepts should take you, more like, 1 hour to complete.

There are three main directed learning elements to the module that are associated with this introductory session:

  • Identifying consumer needs and wants
  • Exploring consumer behaviour across buying contexts
  • Understanding the consumer decision-making process
social media, social, marketing
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