Welcome to the little quizzes at the end of each lesson. You can try these at any time you want. We do however recommend that, once you have followed the lesson, you try this evaluation questionnaire right afterwards.
Complete each question by selecting one correct answer. You will be notified of your results after submitting your answers. You have two /three attempts to answer each quiz correctly. If you succeed all quizzes of one module, you will receive a certificate for it.
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When we refer to a Consumer Need we mean…
Consumer purchase decisions are influenced by Personal factors, such as:
Social factors affect consumer purchase decisions and include:
Consumer products are classified into four distinct categories. The degree of the thinking effort can be simple or complex. _____________ products require _______________, such as when one wishes to purchase a meal at McDonalds.
The process of examining a consumer group behavioral and lifestyle attitudes to identify a gap, refers to Market _______________.
Postpurchase evaluation is the last step in the Consumer decision-making process and refers to the level of satisfaction the end user experiences. Customer satisfaction arises when…