So far, social media proves to be a new, efficient and relatively inexpensive medium of marketing as it provides direct interaction with customers and consequently, a tighter relationship with them. With just a single click you can publish your message reaching millions of people, anyplace, anytime.
Various studies in the last decade reveal that consumers use social media platforms to make their purchase decisions and discover new trends. In addition, according to sproutsocial.com and statista.com, an increasing rate of internet users have a more positive brand impression after interacting with a company through social media.
Amazon.com was probably the earliest contributor for the user-generated product review and rating mechanism in the mid-1990s.
As a result, any organisation and any entrepreneur may capitalise on a number of benefits using social media marketing, such as:
The required steps in the Social media marketing strategy are the following:
After selecting which social media platform(s) to invest your presence in, you need (i) to link those platforms to each other, and (ii) to link them to your website. Having a website is a must, since it will provide a destination to your social media followers and an effective measure of your social media platforms’ return on investment (ROI).
Creating relevant content that is meaningful, interesting, educational, or entertaining for your audience can effectively grow your target market and increase user engagement.
For example, developing sponsorships and charitable campaigns or offering valuable prizes through polls and contests reinforces sharing, starts conversations, and enables interaction. It is worth noting that visual content is 40 times more likely to be shared on social media than other types of content.1