Company, culture and core values

Core values

Core values are not about the product or service, It’s about the mentality within the organization, the culture, the intrinsic values of the people within the company.

Every company should have clear core values and communicate them. Then the stakeholders, key partners, customers and environment know what the company stands for, but also the employees can work better with the core values in mind. The leader (manager) inspires them and shows exemplary behaviour. Make sure that employees cannot ignore it (in a positive sense). Make them enthusiastic to propagate the core values in everything they do.

Core values are the most important values within an organization. Properties or drives that show what one stands for. A company preferably has three to five clear core values that make the corporate culture clear at once. For example: We stand for sustainability, quality and transparency.

See also the relation to vision development and The Golden circle (WHY)

https://www.smartinsights.com/digital-marketing-strategy/online-value-proposition/start-with-why-creating-a-value-proposition-with-the-golden-circle-model/

With core values you indicate why and how your company does things. Core values make it much easier to make strategic decisions. If you have core values that everyone in your company supports, everyone knows how to do things.