Your Elevator Pitch

source: unsplash.com

Imagine being in the elevator of the Empire State Building with a potential customer. The ride only takes up two minutes, and before you step out, you must have convinced this customer to purchase your organisation’s products and/or services. You have a very limited amount of time, so your pitch will have to be short, powerful, dynamic, and convincing.

Different people lifting on elevator. Open door of office lifts with workers waiting moving inside cabin. Vector illustration for office hall, end of business, transportation concept
source: freepik.com
reflection

A guide to prepare for a 2 minute pitch:

  • Introduce yourself and the company you work for (don't ask questions).
  • What do you/your organisation do, what is your specialty, your expertise?
  • Talk about what products and services your company offers, and what the target group is.
  • State what problem your product or service solves - how does this relieve the customer?
  • What added value or benefit does this provide to your customer?
  • Why should this customer buy from your company and not from competitor companies?

further material

Get inspired!

Watch this video on “How to pitch a non-profit or social cause?” A smooth recording that keeps you watching and listening for the full 5 minutes. “Not only engage, but get people involved!” You'll also find a lot of information, tips & tricks, examples, pitches for start-ups, and more on this site.