Why is a vision essential? Part 2

Benefits of a clear vision

What are the benefits of a clear vision for your social enterprise?

  1. Vision forms the basis of extraordinary human effort.

  2. Vision provides a context for strategic and tactical decisions. 

  3. Vision creates cohesion, teamwork and community. 

  4. A vision lays off the groundwork for the company to evolve past dependence on a few key individuals. 

What are the benefits of a clear vision for the enterprise Tony Chocolonely?

  1. Would you like to be part of the objective of Tony’s?

  2. Would you be more inclined to pay more for this chocolate bar both as wholesaler and as consumer?

  3. The brand used in the example clearly emphasizes we all need to contribute to a better world as a community.

  4. For example the founders of the company.

The Belief Circle of Tony Robbins


This Circle explains how a vision can become reality. Listen to the audio

source: http://theignitedman.com

Assignment: The Belief Circle of Tony Robbins
What becomes your reality? What is your big dream? 

What is the framework for your vision?

The framework consists of three parts:

  1. A vision needs to be an extension of your personal core values and beliefs that informs behaviour. “It’s not hard to make decisions once you know what your values are.”
  2. The purpose is the fundamental reason for the organisation’s existence.
  3. Your mission is your bold compelling audacious goal. It has a clear finish line and has a specific time frame.

Assignment: look in the mirror

  • Through which glasses (beliefs) do you look at the world?
  • What is your purpose in life?
  • What does your company stand for or the company you work for?
  • How do you talk about that?
  • How does it affect your choices and decisions?
source: wikipedia.de

It's not hard to make decisions once you know what your values are.

Roy E. Disney

Have a vision that inspires and challenges your team (Simon Sinek)

A lot of questions about how do you realize a vision that inspires and challenges your team can be placed in the approach of Simon Sinek. 
The conversation with our key-partners, staff and prospects needs to begin with why our business exists. We need to find the best-fit collaboration, who care about why  we’re here. Then we can talk about how we might be able to solve a problem or need the prospect is experiencing. Finally we present what our solution is in the form of our company’s product or service.

Do you want to deepen your knowledge about the use The Golden Circle? Have a look at the following link: Ted talk Simon Sinek – Golden Circle

Final assignment – why is a vision essential: Case
For the social organization you are working for you are assigned to organize a 3-hour meeting to create and embed the vision for your team. As a result of the meeting your manager asks for a visualization to be used further in the organization.  

Assignment: 
Compile a valuable 3 hour meeting including a time schedule you will chair which encounters the elements of the course ‘why is a vision essential’. Make sure a visualized result is available why the vision needs more attention in your organization as a result of input of the participants.  

Links to additional information and inspiration: