Why is a Vision Essential? Part 1

Let’s start with a basic question: why is a vision essential for your social enterprise?

  1. To ensure that everyone understands and is working to a common aim and understanding.
  2. To develop an updated vision that everyone has been part of and has contributed towards.
  3. Raise awareness of a number of enterprising options and move towards a sustainable future

The vision is to look ahead, for a defined period of time, to think about what the world looks like with you in it.
Just as we change the lens in our glasses, or wipe our car window screen clean, periodically, we do need to re-think our vision – we need to re-visit the way we look at the world and our place within it.

Let’s encounter an example: Tony’s Chocolonely. Tony’s Chocolonely is a Dutch social enterprise but also commercial enterprise with an extraodinarily goal.

  • Can you taste the vision of Tony’s Chocolonely when purchasing this chocolate bar?
  • What are the benefits of a clear vision for this company?

Watch the promotion video and consider the assignment.

Video Tony Chocolonely - Assignment:

Can you taste the vision of Tony’s Chocolonely when purchasing this chocolate bar?
Answer the questions (if you move your cursor over the box, the answer appears).

Question 1

What is the common aim Tony’sChocolonely want to contribute to?

Answer 1

Make modern day slavery a shame of the past.

Question 2

The video also make it specific why their mission is needed. How do they make sure the watcher of the video creates a common understanding of ‘modern slavery to make chocolatebars’?

Answer 2

Come up with facts. This video does this with three ‘fair’ and ‘unfair’ comparisons which creates goals for all stakeholders. Think about not just the enterprise employees and purchasers but also suppliers you work with.