in general maybe a bit to long?
Let’s start with a basic question: why is a vision essential for your social enterprise?
The vision is to look ahead, for a defined period of time, to think about what the world looks like with you in it.
Just as we change the lens in our glasses, or wipe our car window screen clean, periodically, we do need to re-think our vision – we need to re-visit the way we look at the world and our place within it.
Let’s encounter an example: Tony’s Chocolonely. Tony’s Chocolonely is a Dutch social enterprise but also commercial enterprise with an extraodinarily goal.
Watch the promotion video.
Can you taste the vision of Tony’s Chocolonely when purchasing this chocolate bar?
What are the benefits of a clear vision for this company?
The Belief Circle of Tony Robbins explains how a vision can become reality.
The reality is the sum of: beliefs, thoughts, feelings, behaviour, habits, circumstances and justification.
What is the framework for your vision?
The framework consists of 3 parts:
Have a vision that inspires and challenges your team (Simon Sinek)
How do you realize a vision that inspires and challenges your team can be placed in the approach of Simon Sinek
The conversation with our key-partners, staff and prospects needs to begin with why our business exists. We need to find the best-fit collaboration, who care about why we’re here. Then we can talk about how we might be able to solve a problem or need the prospect is experiencing. Finally we present what our solution is in the form of our company’s product or service.
This approach is explained by the Golden circle of Simon Sinek
Got inspired? Then watch the TedTalk of Simon Sinek which you can find in the list ‘additional reading’ and continue to the webinar vision development.
Why: Your purpose. Your motivation. What do you believe? See here the relationship to webinar: a)vision development.
How: Your process. Specific actions taken to realize your Why.
What: your results. What do you do? The result of Why. proof.
How to use The Golden Circle?