Why is a vision essential?

in general maybe a bit to long?

Let’s start with a basic question: why is a vision essential for your social enterprise?

  1. To ensure that everyone understands and is working to a common aim and understanding.
  2. To develop an updated vision that everyone has been part of and has contributed towards.
  3. Raise awareness of a number of enterprising options and move towards a sustainable future
surce:unsplash.com

The vision is to look ahead, for a defined period of time, to think about what the world looks like with you in it.

Just as we change the lens in our glasses, or wipe our car window screen clean, periodically, we do need to re-think our vision – we need to re-visit the way we look at the world and our place within it.

Let’s encounter an example: Tony’s Chocolonely. Tony’s Chocolonely is a Dutch social enterprise but also commercial enterprise with an extraodinarily goal.

Watch the promotion video.

Can you taste the vision of Tony’s Chocolonely when purchasing this chocolate bar?

What are the benefits of a clear vision for this company?

What are the benefits of a clear vision for your social enterprise?

  • Vision forms the basis of extraordinary human effort. Would you like to be part of the objective of Tony’s?
  • Vision provides a context for strategic and tactical decisions. Would you be more inclined to pay more for this chocolate bar both as wholesaler and as consumer?
  • Vision creates cohesion, teamwork and community. The brand used in the example clearly emphasizes we all need to contribute to a better world.
  • A vision lays off the groundwork for the company to evolve past dependence on a few key individuals. For example the founders of the company.

The Belief Circle of Tony Robbins explains how a vision can become reality.
The reality is the sum of: beliefs, thoughts, feelings, behaviour, habits, circumstances and justification.

source: http://theignitedman.com

What is the framework for your vision?

The framework consists of 3 parts:

  1. A vision needs to be an extension of your personal core values and beliefs that informs behaviour. “It’s not hard to make decisions once you know what your values are.”
  2. The purpose is the fundamental reason for the organisation’s existence.
  3. Your mission is your bold compelling audacious goal. It has a clear finish line and has a specific time frame.
  • Through which glasses (beliefs) do you look at the world?
  • What is your purpose in life?
  • What does your company stand for or the company you work for?
  • How do you talk about that?
  • How does it affect your choices and decisions?

It's not hard to make decisions once you know what your values are.

Roy E. Disney

Have a vision that inspires and challenges your team (Simon Sinek)

How do you realize a vision that inspires and challenges your team can be placed in the approach of Simon Sinek

The conversation with our key-partners, staff and prospects needs to begin with why our business exists. We need to find the best-fit collaboration, who care about why we’re here. Then we can talk about how we might be able to solve a problem or need the prospect is experiencing. Finally we present what our solution is in the form of our company’s product or service.

This approach is explained by the Golden circle of Simon Sinek

Got inspired? Then watch the TedTalk of Simon Sinek which you can find in the list ‘additional reading’ and continue to the webinar vision development.

Why: Your purpose. Your motivation. What do you believe?  See here the relationship to webinar:  a)vision development.

How: Your process. Specific actions taken to realize your Why.

What: your results. What do you do? The result of Why. proof.   

How to use The Golden Circle?

  • Start with Why: How Great Leaders Inspire Everyone to Take Action (2011)
  • Act, Think and communicate from the INSIDE OUT

Would you like to get more inspiration and information? Check out these sources on our webpage.

Tony Robbins – Belief Cycle

failed: https://tradeyouredge.com/how-to-build-winning-beliefs-belief-cycles/

Article about the phenomen self fullfilling prohpecies in social processes