What is your value proposition?

Value proposition of a social enterprise

A social enterprise does not only want to add value to the costumer but also to the environment and the society.
The obvious question to be asked is what your specific social organization or enterprise encounters. The Social environment construes informal as well as formal rules and norms and it provokes attitudes and values, feelings, thoughts, and actions, which then determine the actual position of a person in a given setting (e.g., workplace, school, family). From: International Encyclopedia of the Social & Behavioral Sciences, 2001

According to Bosma and Levie (2010) the Social entrepreneurship is concerned with individuals or organizations engaged in entrepreneurial activities with a social goal. It may include the following:

• Nonprofit organizations that apply business expertise to become independent of grants and subsidies (Boschee and McClurg, 2003, Reis and Clohesy, 2001, Thompson, 2002);
• For-profit businesses that offer solutions for persistent social, economic and ecological problems using market-based models (Dees and Anderson, 2006, Dorado, 2006); and
• Hybrid organizations aiming to achieve social impact while maintaining a sustainable business model (Alter, 2007, Nicholls and Cho, 2006). Particularly referring to this last point, as Yunus (2008)illustrated, social entrepreneurship addresses a pressing social problem – such as poverty, homelessness, or the needs of under-privileged children – using free market principles. It means, therefore, that SE is profitable and sustainable at the same time, but profits are reinvested into the business instead of going back to the investors.

This means two other dimentions need to be addad to the original BMC.