In order to formulate the value proposition you need to have an answer to the questions:
Is the value proposition of a social enterprise the same as for a regular enterprise?
We consider this approach too narrow.
Value proposition of a social enterprise
A social enterprise does not only want to add value to the costumer but also to the environment and the society.
The obvious question to be asked is what your specific social organization or enterprise encounters. The Social environment construes informal as well as formal rules and norms and it provokes attitudes and values, feelings, thoughts, and actions, which then determine the actual position of a person in a given setting (e.g., workplace, school, family). From: International Encyclopedia of the Social & Behavioral Sciences, 2001
This means two other dimentions need to be addad to the original BMC.
Two elements need to be added: Social and Environment
The two elements we need to add to the original BMC are obviously SOCIAL and ENVIRONMENT.
This can be structured with the triple layered BMC approach of Alexandre Joyce and Raymond L. Paquin (2016).
This tool helps to explore sustainable-oriented business model innovation.
When taken together, the three layers of the business model make more explicit how an organization generates multiple types of value: economically, environmentally and social. Visually representing a business model through this canvas tool supports developing and communicating a more holistic and integrated view of a business model; which also supports creatively innovating towards more sustainable business models.
The paper presents the triple layer business model canvas tool and describes its key features through a re-analysis of the Nestle Nespresso business model. This new tool contributes to sustainable business model research by providing a design tool which structures sustainability issues in business model innovation. Also, it creates two new dynamics for analysis: horizontal coherence and vertical coherence
This is only an introduction to map your value proposition regarding the environment and addad value to the society. Interested in more depth and application? Then continue with the in-depth assignment and read the enclosed article about ‘The triple layered business model canvas’.
Additional information and inspiration: