What value (WHAT) is being delivered to which target group (WHO) ?
Below we present some exercises which will aid you to gain more insight into:
In order to diversify financially, the social enterprise is investigating whether other income in addition to government subsidies could be generated. There is no shortage of ideas and two feasible options are selected (in orange on the drawing alongside).
1. Soup and sandwiches can be offered to the companies on the industrial area where the company is located. This is a simple model: the supply of a product at market price.
2. The organization can mediate the employment of trained trainees with employers, for which she may charge a fee.
STEP 1: Define which parties are involved in your business idea:
STEP 2: Determine what value the new business idea delivers to all of these parties:
STEP 3: Determine what value the new business idea receives from all of these parties:
STEP 4: Check whether mutual value is being delivered (sustainable relationships require an equal mutual exchange of value)
The Value Proposition Canvas lets you think about what exactly the user of your product or service needs, and how you can respond to it.
To do this exercise for your own organization, take a large sheet of paper and some markers, and follow the instructions below.
If you want to do the exercise for your own offer, you can click on the figure below. LINK MISSING