Why is it important? We know lots of people have very good ideas and are strongly motivated by their purpose. But, as a venture capitalist in part one told us: “We investors don’t invest in ideas, we invest in the execution of ideas.” And to execute ideas you have to make a plan and ask some concrete questions about:
What resources are essential to ensure that you deliver your value proposition?
Activities and competencies
What activities are essential to ensure that you deliver your value proposition?
Who are your most important partners?
A social entrepreneur wants to offer a solution for educational drop-outs from the age of 15 years, by providing a ‘learning place’ for these young people, where various forms of support are present. Condition is that the initiative must be open (read: affordable) to all young people. This does not mean that the offer will be free for those who are less financially strong, but the business model will ensure that every young person is supported to earn the “enrollment money”. Plotting the value chain starts right, at the completion of the secondary education diploma. Then all the steps of the process are identified that are necessary to achieve this ‘outcome’.
The following are cited as key processes: getting in touch with the target group of drop-outs, offering the learning material, coaching on personal challenges, an environment where participants can learn and find inspiration and, of course, an intake and follow-up. In parallel with the ‘learning support’ an extra business model should be set up to guide every participant who wishes to do so to paid work. Tasks that are defined here are: building a network of potential employers, mapping competencies, matching people and competencies, and follow-up of the assignments