The Strategic Planning Hierarchy

Key points

Mission and vision statements are concise, inspiring statements that clearly communicate the direction and values of an organization.

These statements can powerfully explain your intentions, and they can motivate your team or organization to realize an inspiring vision of the future.

When writing them, make sure that you understand your organization’s USP, or “winning idea.” You’ll also need to clarify your organization’s values, and distil them into statements that are concise, engaging and uplifting

Just one final point, it is suggested by some, Steve Jobs included, that we should stop talking about vision and mission and talk about ultimate goals instead.
Want to know more about this? Just have a look at this article.

Learner Activity

Think of your organisation/ company/ new start business and construct your own vision (the ‘where’) and mission statements (the ‘how”) using the information provided.