We give a brief overview of this model below and selected an introductory video that captures the essence in a simple way. Those who paid close attention in the previous section will recognise in the Flourish Business Model both:
Additionally, the Flourishing Business Canvas enriches this economic perspective by also adding the social and environmental context. In a nutshell:
1. The Flourishing Business Canvas defines three contexts which are interdependent and nested: planet, society and economy. When we picture them as below, you surely understand what is meant.
2. The largest context is the planet, if we screw up the planet there’s no society any more and no need for an economy. The second is the society because without society there’s no need for an economy. Consequently, those who care about the economy ensure that the surrounding ecosystem, social and environmental, remains healthy. An economy cannot flourish in an unhealthy social and environmental context. The three contexts are nested, and interdependent.
3. The model consists of 16 boxes, 7 more than the Business Model Canvas. These 16 boxes have different relationships to the 3 contexts.
4. There are 4 perspectives in the model: