Although PESTEL analysis is used as a tool for developing a marketing strategy, it is also useful for scanning the external environment. A governor needs to be aware of all elements of PESTEL: the economic, political, social, legal, environmental, technological developments and policies that may impact the social enterprise.
When Children’s Centres were extensively reviewed in England and two studies produced for wider consideration, the following analysis and overview of the link between Governance and Leadership could be identified. There is a two-way link between leadership and governance:
(1) Governance frameworks provide strategic direction for leaders, help them to foster commitment, shared aims and to hold people to account;
(2) Strong leadership contributes to effective governance by promoting inter-agency collaboration, shared understanding and clear roles and responsibilities.
The two studies were firstly, an Evaluation of Children’s centres in England: strand 3-delivery of family services by children’s centres by Golf, Hall, Sylva et al. (2013) from the University of Exeter, and secondly, Highly effective leadership in children’s centres, research undertaken by Sharp, Lord, Handscomb, Macleod in 2015.