A vision statement describes where the company aspires to be upon achieving its mission. This statement reveals the “where” of a business. Below are some vision statements from well-known companies to give you a sense of how a vision represents a brand.
More about Vision Statements
A Vision statement outlines WHERE you want to be. Communicates both the purpose and values of your business.
Tell the collaborative group’s “Ideal Hope”—the way it “ought” to be, both: For the collaborative group, and for those served:
A Mission Statement talks about HOW you will get to where you want to be. Defines the purpose and primary objectives related to your customer needs and team values.
This British Council link illustrates clearly the difference between a vision and a mission statement.
A mission statement defines the collaborative group’s purpose according to what it will do and why, as well as who will be served. The purpose of a collaborative group’s mission statement is to relate:
Some examples of bad vision statements phrases that find application in many vision statements include: