When going through this exercise, you’re well prepared for one of the following topics: your elevator pitch!
“We’re number two, we try harder.” – Avis
What is nice about the above USP is that Avis here turns something negative, into something positive. After all, they are not a market leader, so why should they behave this way?
“You get fresh, hot pizza delivered to your door in 30 minutes or less or it’s free.” – Domino’s Pizza
Quite a long Unique Selling Point but he does say exactly what it says. They could also have said “We are the fastest”, but that in itself is not distinctive.
“Find a lower price and we’ll match it.” – Bestbuy.com
Not a unique one in itself, but a clear way to say you are the cheapest, without coming across as standard.
“With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One” – TOMS Shoes
When you do good for the world, it certainly doesn’t hurt to say so. It creates sympathy and allows you to charge higher prices. It makes you unique from your competitors.