There are different ways to determine your strengths. Below we present two exercises that map out strengths and at the same time link them to a business context. Don’t be put off by the business language, just hang on and soon you will be speaking it too! And you will help build the bridge between entrepreneurship and social work.
According to Treacy and Wiersema, there are three different value strategies that organizations can employ:
Operational excellence (process focus)
The company offers relatively good products or services at low prices by managing processes and costs well. The entire process from purchase to delivery is optimized. Due to low costs one can choose to keep the price low or use a high margin. E.g. Mc Donalds.
Product Leadership (product focus)
The product has the highest priority, the quality of a product often goes hand in hand with technology and innovation, and market trends. E.g. Apple.
Customer Intimacy (customer focus)
With customer intimicay, the organization focuses on the wishes of a customer. Usually it does not have a standardized product range. A good relationship with the customer is central, the organization always wants to know exactly what the customer wants and respond to that.
With these value strategies organizations can add value and distinguish themselves. On at least one of these value strategies an organization must be superior, according to Treacy and Wiersema, but the other two must also score sufficient.
You can also look at this scheme to check where the strengths of your business are situated.