As a social entrepreneur you want to create a certain social effect, called the ‘Why’ by Simon Sinek, in the entrepreneurial passport you have given words to this. Under this topic we will elaborate on the target group you have in mind. For whom do you offer your services or products? For whom do you want to make a difference? Maybe you have several target groups in mind?
Who are your target customers?
Have you segmented your customer base?
Who influences your customers (opinion leaders, stakeholders, users,…)?
Who are the most important stakeholders that need to be considered?
What distribution channels do you use to serve your customers?