The Golden Circle is a concept developed by Simon Sinek who says, “people don’t buy what you do, they buy why you do it.” According to Sinek, most people communicate by starting with the “what” they do aspect and eventually work their way back to talk about “how” and “why” they do what they do.
If you don’t know/ don’t have the capacity or capability – don’t BS or blag!!! Or if you don’t know who will do it and who you are doing it for. Don’t do it!! Some critics of the Golden circle model suggest that the ‘who’ is even more important! Check this out via the following link: Why Simon Sinek is fundamentally wrong (accessed 19/03/2021)
A pitch deck, also known as a start-up or investor pitch deck, is a presentation that helps potential investors learn more about your business. As strange as it sounds, the primary goal of a pitch desk is not to secure funding—it’s to make it to the next meeting. Some links to videos are provided but a pitch deck will contain the following:
O: Objectives that are SMART
N: Need – is your project actually meeting a need?
R: Results – be clear about what you intend to achieve and for whom