Create a Stakeholder Management Strategy

The strategy basically spells out where you want each stakeholder to “go” in terms of the project, and how you will manage him or her in order to get him or her there. The table on the next page illustrates this. The faces indicate where the stakeholder sits at present, and the arrows represent what movement you want to try and achieve for each stakeholder.

achievement, success, mountain

Stakeholder management is not a one-off process, but should be continual throughout the project, with regular cycling through all the stages to identify new stakeholders and changes in known ones.

Learner Activity: Think of your organisation/ company/ new start business and identify your stakeholders, their allegiance and how to manage them using the stakeholder analysis tools.