Company, Culture and Core Values


Core values are not about the product or service, It’s about the mentality within the organization, the culture, the intrinsic values of the people within the company.

Every company should have clear core values and communicate them. Then the stakeholders, key partners, customers and environment know what the company stands for, but also the employees can work better with the core values in mind. The leader (manager) inspires them and shows exemplary behaviour. Make sure that employees cannot ignore it (in a positive sense). Make them enthusiastic to propagate the core values in everything they do.

Core values are the most important values within an organization. Properties or drives that show what one stands for. A company preferably has three to five clear core values that make the corporate culture clear at once. For example: We stand for sustainability, quality and transparency.


With core values you indicate why and how your company does things. Core values make it much easier to make strategic decisions. If you have core values that everyone in your company supports, everyone knows how to do things.


"Culture eats strategy for breakfast"

Peter Drucker

Company Culture Deck

Culture influences the way people interact, the context within which knowledge is created, the resistance they will have towards certain changes, and ultimately the way they share (or the way they do not share) knowledge.

Defining company values, behaviours, beliefs and ideals is a useful thing to do – when you define what you want them to be, you’ve got a much better chance of making them a reality. Communicating your (intended) corporate culture is important for: attracting new staff, getting employees to cooperate in the right way and creating a healthy working environment. But also for attracting the right customers and convincing suitable investors.

Getting your company culture checklist into a short slide deck is a simple and effective way to help these things happen. A company culture deck is a summary of the company culture that serve as guides to new and existing employees.

To get in the mood enjoy watching the video below about the development of Netflix’s famous Culture Deck.

Build a Culture Deck: keep it simple (less is more)

  • Focus on your vision and mission; what pain or problem do you want to get rid of and how are you going to do that?
  • Name your values (which behaviour goes with it). This may be in loose cries e.g. Trust, accountability ..
  • Identify which behaviour is inappropriate.
  • Which leader and people fit in? How do you want them to work together?

  • Share your Culture deck with the outside world.
    If you collaborate with others, relate this to your interpretation of The golden circle.
    Where is the overlap? Do you see differences?

    Bretton Putter (2018). Culture Decks Decoded. Transform your culture into a visible, conscious and tangible asse.

    Mike Ganino (2018). Company Culture for Dummies.