Become One of the Heroes of Tomorrow
Welcome to this lesson, where you will find useful information on how to become that hero. You learned about impact, you learned about sustainability, and you now understand from previous lessons that the Why behind your organisation is really important. The Why is your starting point now! You are owning a (social) enterprise or working in one, and there is a reason you started that company or started working for them. Let’s find out what you actually ‘deliver’ to your customers. Are you:
A
Offering only a product or service?
Or
B
Offering a product or service ‘with a heart’, more so than only delivering, but sending a message to your audience?
We guess your answer is B, right?
As you can see, we are talking about your head, your heart and your hands. Working with a purpose means aligning these three things.
The purpose is the centre of your passion, professional vocation and mission. In your work it combines ‘that which you can do’ with ‘that which you can be paid for’. But not only that! It also includes ‘that which you love’, and ‘that which the world needs’!
Transferring that purpose, your purpose, into your social enterprise makes you one of the heroes of tomorrow! Let us have a look at that earlier mentioned strategic level: taking into consideration what what the world needs. Sustainability – taking our world and its future into consideration – is a great starting point, and should be something every entrepreneur cares about.
