This is a simple tool that considers two distinct elements of a decision to bid or not to bid. What are our chances of winning and how attractive is the bid or tender (does it correspond with our vision, aims, social objectives). If the answer to those questions are highly attractive and high chance of winning then BID! Conversely if it is not attractive and there is a low chance of winning do not invest the effort and time!
There are some grey areas however – what do you do if the bid is highly attractive yet your chances of winning are low? What do you do if the bid is not very attractive yet your chances of winning are high?