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When we refer to a Consumer Need we mean…
Consumer purchase decisions are influenced by Personal factors, such as:
Social factors affect consumer purchase decisions and include:
Consumer products are classified into four distinct categories. The degree of the thinking effort can be simple or complex. _____________ products require _______________, such as when one wishes to purchase a meal at McDonalds.
The process of examining a consumer group behavioral and lifestyle attitudes to identify a gap, refers to Market _______________.
Postpurchase evaluation is the last step in the Consumer decision-making process and refers to the level of satisfaction the end user experiences. Customer satisfaction arises when…