0 of 5 Questions completed
You have already completed the quiz before. Hence you can not start it again.
Quiz is loading…
You must sign in or sign up to start the quiz.
You must first complete the following:
0 of 5 Questions answered correctly
Time has elapsed
You have reached 0 of 0 point(s), (0)
Earned Point(s): 0 of 0, (0)
0 Essay(s) Pending (Possible Point(s): 0)
The “4 Ps” of a marketing mix are:
The ____________ is the starting point in creating a marketing mix.
Product ____________ is the strategy where a company chooses to deliberately offer many variations of the same product to control shelf space presence with the aim to eliminate potential competition.
When a company decides to implement a pricing strategy where different customers pay different prices for the same product, then this company is applying the _________________ pricing tactic.
According to Kotler and Armstrong (2012), the _________________ advertising refers to the promotional objective for influencing the thoughts, feelings, or behaviour towards a purchasing decision.