Welcome to the topic number one, “Create your entrepreneurial passport”.
In the introductory session to this module, we explored the concept of social entrepreneurship. In this section we take some preparatory steps and lay the foundations of a sustainable business by exploring the drivers and strengths for entrepreneurship. No matter if you’re an individual – or a group – with an entrepreneurial idea, or an already existing organisation looking for more self-knowledge and impact. With an ‘entrepreneurial passport’ it’ s far more easy to maintain focus and the chances of success are much higher. Why do we call it an entrepreneurial passport? Because the topics we will explore are part of the DNA of a business. Don’t think business is only about business model and financial plans, every business starts with a dream, the use of (individual) strengths. Add to that some entrepreneurial skills and you get magic. And… social impact.
Starting from the Magic Circle of Simon Sinek we discuss the ‘Why’, the ‘How’ and the ‘What’ of the business, and of the entrepreneur. Concepts such as mission and vision, values, unique selling proposition and elevator pitch have no more secrets after going through the topics. We recommend to not only go through the theory but also to do the exercises. They guide you in applying the theory to your own business or business idea. If you still find the concepts difficult after finishing the topic, we advise to go through the extra material. Often these are videos in which the theory is explained more clearly and extensively, interwoven with examples.
As already mentioned, for both this section is interesting. Those who are about to start can make an initial overview of what exactly the company wants to achieve, what the company will offer, and what its unique strengths and qualities are. You will be asked reflective questions like: What is the future you see for your business? Which societal challenge will you tackle with your business? On what strengths and values are you building? How will you position yourself in the marketplace/in the field?
Even for those who already run a business, it is interesting to check whether the passport still matches reality. Maybe certain things can be optimized, or does the business need some innovation? You know, it is useful for every organization to periodically check its foundations.
One last remark, you can apply the questions and exercises to yourself as an entrepreneur, or at the level of the company. In the latter case, you can choose to go through the exercises together with colleagues.
We wish you lots of success!! Enjoy the journey!